Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.
If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.
Just like any promotional material, design matters
Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.
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Here are the must-haves for your referral cards
- Website
- Phone number
- Address
- Logo
- Types of exams offered
- Map
- Photo of staff, building, or equipment
Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name.
Choosing a design software
If you’re creating your cards in Microsoft Word or another word processor, your design will be limited to the most rudimentary options. Designing in a program like PhotoShop or Adobe Illustrator will give you a much more professional look and feel.
If you don’t have anyone on your team who’s versed in a design program, contact a web designer for this task. For around $150-200 you can get a beautiful and unique template that you can use again and again.
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Fonts and colors
When you’re designing your cards (or assigning a project to a designer) make sure you consider design elements like font and color. Look back at your website and business cards to make sure everything matches up nicely. Building a recognizable brand means picking a style and sticking to it.
Getting high-quality prints
If you’re printing your cards in the office, it’s time to step up your game. For just a few bucks you can get sturdy, high-quality prints online, or even up the road.
Shop around for an online service or brick and mortar store at places like:
- VistaPrint
- 123Print
- GotPrint
- Kinkos
- Office Depot
Once you have your referral cards designed and printed, we recommend dropping them off with your most valuable referring physicians in person.
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