by diagnostics | Nov 14, 2017 | Blog, Business, Business Building, diagnostic marketing, Marketing
Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of...
by diagnostics | Nov 13, 2017 | Blog, Business, Business Building, diagnostic marketing, Email, Marketing, Uncategorized
Marketing to physicians should be a cornerstone of any imaging center’s overall strategy. Effectively marketing to physicians comes down to professional relationships. Building and maintaining relationships with both current and prospective referring physicians is the...
